Orange becomes Union's new front-of-shirt partner

Orange Belgium is proud to announce its partnership with Royale Union Saint‑Gilloise, stepping in as the club’s official sponsor, bringing together two strong and like‑minded partners. The collaboration strengthens Orange’s presence in Belgian football and brings fans closer to the game, whether they are in the stadium or following the action online.

Written by

Union Content Team

Shared ambition, shared energy

Orange and Union are a natural fit. As a Brussels club with a rich heritage, a solid track record, and a diverse, highly engaged fanbase, Union perfectly embodies the passionate spirit of today’s Belgian football landscape. Orange brings its digital strength to this story, combining the club's sporting excellence with fast and reliable networks, seamless streaming, and innovative tools required to power a modern fan experience.

Sport brings people together across backgrounds and generations, just as technology connects them. By ensuring supporters can reliably follow, share, and enjoy every matchday or stay connected on the go, this partnership builds a deeper connection with the communities and fans who remain at the heart of the club.

From the 2026/27 season, Orange will appear on the front of Union's shirts across all domestic and European competitions.

A partnership rooted in connection and football passion

Xavier Pichon, CEO at Orange Belgium

“We are a proud and loyal partner of Union since August 2022 and continue to be so for the next three years to come. This partnership reflects exactly who we are: ambitious, connected, and committed to delivering meaningful value to our customers and partners. Union embodies authenticity, passion, and a leadership spirit, values that resonate strongly with Orange. Together, we will elevate the fan experience and bring people even closer to what they love most.”

Philippe Bormans - CEO of Royale Union Saint-Gilloise

“We are extremely proud to welcome Orange as the new main partner of Royale Union Saint-Gilloise. This partnership brings together two strong, ambitious brands that are deeply rooted in the Belgian landscape. We share the same commitment to innovation, closeness with our communities, and passion in the experience we offer to our supporters and partners. This collaboration marks another important milestone in the club’s development, and we are looking forward to building this journey together over the long term.”

About Orange Belgium

Orange Belgium is one of the major telecommunication operators on the Belgian market, with revenues of 1 963.4 million euros, 3.6 million mobile customers and more than 1 million fixed broadband customers on 31 December 2025, and in Luxembourg, via its subsidiary Orange Communications Luxembourg. Thanks to its own fixed and mobile networks, Orange Belgium offers both residential and business customers fixed and mobile connectivity services and convergent offerings (internet, telephony, television, including original TV content: Be tv, Orange Sport etc.). As a responsible operator, Orange Belgium invests to reduce its ecological footprint and promote sustainable and inclusive digital practices. Orange Belgium is also a wholesale operator, offering its partners access to its infrastructure as well as a broad portfolio of connectivity and mobility services, including offerings based on Big Data and the Internet of Things (IoT).

Orange Belgium is a subsidiary of the Orange Group, present in 26 countries with a total customer base of 300 million customers worldwide on 31 December 2025. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.