Job: Marketing & Activation Manager

The Marketing & Activation Manager contributes to the club's commercial development by designing, coordinating and implementing marketing initiatives aimed at strengthening fan engagement, maximising the value of commercial partnerships and increasing revenue generated through the club's activities. The role reports to the Chief Commercial Officer.

Duties and responsibilities

• Define and coordinate the schedule of the club's marketing campaigns and commercial activations.
• Develop and coordinate the club's commercial campaigns, including season ticket campaigns, ticketing initiatives, kit launches, merchandising collections and promotional activities.
• Manage the commercial calendar across the club's various channels (social media, webshop, email marketing) and translate ticketing and merchandising schedules into concrete marketing plans (announcements of new partners, promotion of partner activations, ticketing and merchandising campaigns, etc.).
• Identify new opportunities to grow the RUSG brand and strengthen fan engagement, particularly in relation to ticketing, merchandising and the overall fan experience, both on and off matchdays.
• Design and implement activations for commercial partners by translating contractual commitments into concrete and engaging initiatives, including visibility across the club's communication channels, digital content, special promotions and matchday experiences.
• Design and coordinate activations around home matches (pre-match activities, half-time entertainment, fan zone activities, giveaways, stadium screen entertainment, etc.).
• Analyse fan behaviour, expectations and consumption habits.
• Work closely with the ticketing, merchandising and operations teams to develop joint initiatives, enhance the fan experience and improve commercial performance.
• Measure the results of marketing campaigns and partner activations using key performance indicators (KPIs), dashboards and regular performance reviews, and make recommendations to optimise future initiatives.

Profile

• Initial relevant experience in marketing, brand activation, sports marketing or campaign management, ideally within the sports or events industry.
• A good understanding of the commercial aspects of sponsorship, ticketing, merchandising and consumer engagement.
• Strong project management and coordination skills, with the ability to manage several initiatives simultaneously and work with a wide range of stakeholders.
• Comfortable analysing marketing performance and using reporting tools (dashboards, key performance indicators and digital campaign analytics).
• Excellent command of both French and Dutch, with a good working knowledge of English.
• Availability to work during home matches, including evenings and weekends.

What we offer

A permanent employment contract with a competitive salary and a range of additional benefits (hospitalisation insurance, meal vouchers, reimbursement of public transport costs or provision of a company bicycle, cafeteria plan, homeworking opportunities, etc.).

A varied role in a stimulating working environment, as part of an enthusiastic and passionate team.

Interested? Send your CV and cover letter to job@rusg.be.

Diversity & Inclusion

Royale Union Saint-Gilloise recruits solely on the basis of merit, performance and a candidate’s ability to perform the role. The Club is committed to equal opportunities and does not discriminate on the grounds of race, gender, age, nationality, marital status, ethnic origin or any other characteristic protected by law.