Union extends partnership with Jupiler

Our brands are at the heart of meaningful cultural moments and iconic sporting events. We are therefore proud to extend our partnership with Royale Union Saint-Gilloise, a club rooted in tradition and embedded in Belgian football culture. Over the next five years, we’ll be working together to serve the club’s fans in a meaningful way. Optimising logistics inside the Joseph Marien Stadium is one of the first examples of this,” said Alexander Bossuyt, Head of Sports, Music, Events & National Customers at AB InBev.

Together, we will place even greater focus on quality and service for our fans. As part of this commitment, AB InBev has already installed several high-end beer tanks inside the Joseph Marien Stadium.

Victor Pensis, Head of Sales at Union, says: "We’re delighted to extend our collaboration with AB InBev, a partner that shares our values and long-term vision. This renewed commitment reflects the strength of the relationship we’ve built over the past seasons. Together, we aim to keep creating impactful moments for our fans and further enhance the unique atmosphere of the Joseph Marien Stadium."