Union and O'Neills present first home shirt together

With the campaign video “L’Union c’est l’Amour”, the club expresses its love for the city, its fans, and its new yellow-and-blue O’Neills home shirt. The shirt will be priced at €70 and will be available in our new webshop tomorrow.

The new Union home shirt naturally stands out with its yellow and blue colors. Classic details, such as a buttoned collar with the inscription “C’est l’Union qui sourit” on the inside, navy blue sleeve cuffs with the phrase “Allez l’Union”, and a textured yellow design on the chest, give the shirt a timeless yet modern look, perfectly suited to Union and its fans. The shirt is available in both short-sleeve and long-sleeve versions.

Malik Azzouzi, Chief Commercial Officer at Union, is proud of the final result of an intensive design process in collaboration with O’Neills: “It’s great to work with a partner that is just as innovative and detail-oriented as we are. Thanks to O’Neills’ local production and ecological vision, we were able to move very quickly. In a short time, we designed and produced shirts fully tailored to our players and fans. It feels very special to finally hold them in our hands.”

George Harborne, Head of Pro Sports & Marketing at O’Neills, is equally excited about the official start of this partnership: “We are extremely proud of this collaboration and are eager to fully align ourselves with Union’s story, a partnership that further enhances our visibility in European football. The club has had an extraordinary journey in recent years, moving from the second division to the Champions League. As a challenger brand, we feel a strong connection with this club, which has proven that it’s possible to beat the established order. We look forward to collaborating with the club in the coming years, as well as the connection with the fans and players. We are very proud to present you today the 2026/27 season shirt which is the result of a highly collaborative and deep effort to provide all stakeholders at the club with a uniquely Union shirt.”

The shirt will be available on Wednesday in our completely revamped online shop. Malik Azzouzi adds: “Not only thanks to this new partnership with O’Neills but also thanks to our new online shop, we are taking a big step forward in merchandising and digitalization. We have focused on a more dynamic fan experience, better design, and better integration into the rest of our digital ecosystem. Just like with the design of our new shirts, history and innovation go hand in hand here.”

About O’Neills: O’Neills is Ireland’s largest sportswear manufacturer, with a rich history dating back to 1918. Although the company supplies products worldwide, it remains a 100% Irish-owned business. O’Neills provides teamwear for over 7,000 clubs worldwide across sports such as football, rugby, hockey, boxing, cricket, basketball, athletics, and more.