Published
2025-02-14
Welcome to the club, mate!
Club-Mate Belgium is now an official partner of Royale Union Saint-Gilloise. The drink is a fresh version of the traditional South-American Mate and was created by a Bavarian brewer in 1924. Club-Mate is now also available at Union's Club House.
About Club-Mate
Club-Mate is a natural energy drink based on maté extract, prized for its unique taste and refreshing effect. Popular with creatives, sports enthusiasts and night owls, it has become a must-have for those looking for a stimulating alternative to traditional soft drinks. Through its distributor lovibond drinks, Club-Mate has also conquered the Belgian market.
‘Since our inception, we dreamed of making Club-Mate a must-have drink in Belgium. We consider the horeca sector in Saint-Gilles as a kind of home port, where it all started. To see our brand associated with a club that embodies the spirit of this neighbourhood is a real achievement and a source of immense pride,’ said Anthony Henrotte, Managing Partner of lovibond drinks.
The partnership
Both parties share a yellow-blue DNA and attach enormous importance to the ecological impact of their activities. The drink is now available in the Club House of the Joseph Marien Stadium. Through the deal, Club-Mate will also enjoy visibility on the LED boarding on match days.
