Published
2026-10-27
Union and Dr. Oetker join forces
Union presents new partnership.
Dr. Oetker is proud to become a partner of football club Union. This partnership brings together two strong brands that have been part of their audiences’ everyday lives for more than 125 years. The partnership includes stadium visibility, various activations and hospitality.
Just as Union brings generations of supporters together, Dr. Oetker brings families and friends together to share moments of enjoyment, from pizza and snacks to desserts and baking products. With their rich histories, strong local roots and focus on shared experiences, Dr. Oetker and Union are a natural match.
For Dr. Oetker, the partnership offers a unique opportunity to get even closer to Belgian consumers and connect with them in places where emotions, passion and a sense of community take centre stage. Union has grown into one of the most inspiring clubs in Belgian football, appealing to a broad audience.
“Football and food have one important thing in common: they bring people together. That is why we are particularly proud of our partnership with Union, a club with a rich history and a strong bond with its supporters. Together, we want to create unforgettable moments, both in the stadium and around the dinner table.”
Alexandre Thiry, Country Manager Dr. Oetker Belgium
“We are delighted to welcome Dr. Oetker as a partner of Union. As an ambitious club that always strives to achieve the highest possible goals, we are proud to add a leading brand and a household name like Dr. Oetker to our partner family. We look forward to building this partnership together.”
Victor Pensis, Head of Sales Royale Union Saint-Gilloise
About Dr. Oetker
Dr. Oetker has been a trusted name in the food industry for more than 130 years. Since its foundation in 1891, the company has been developing quality products that bring people together to share moments of joy and enjoyment. Today, its range includes pizzas, snacks, desserts and baking products. From its Belgian headquarters in Diegem, Dr. Oetker works every day to develop innovative products and strong brands that meet the needs of Belgian consumers.